Case study: BCS Computer Teaching Scholarships campaign

Posted: 29 Mar 2019 - 09:15
BCS Computer Teaching Scholarships
We decided to use UCAS Media to raise awareness of our teacher training scholarships to those interested in teaching computing at secondary level.
What was the objective?

We wanted to encourage those who had already applied to teacher training to consider applying to the scholarship programme. These people were our active audience, as they had applied to teacher training, they were all eligible for the scholarship too.

What was the solution?

Using UCAS Media’s channels and data to reach our target audience through an email campaign. It gave us the opportunity to engage with an audience already familiar with the message and considering a career in teaching.

To continue reading, and for results and performance, please view the case study below.

View case study

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