Direct mail

When you’re increasing brand exposure and staying ahead of your competition, it may seem a retro step to consider targeting today’s digital natives with snail mail. But if it’s done well, and at a time that fits with students’ own moments of truth, direct mail delivers response rates that consistently outperform digital channels – and at an impressive cost-per-acquisition. Plus you get two audiences for the price of one – parents and guardians, an extremely powerful influencing group, will read, engage, and form an opinion of any direct mail too.

direct mail

Unlike digital, where message delivery can be constrained by rigid formats, direct mail offers the creative freedom to craft truly attention-grabbing messages.

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