UCAS Media / Unibuddy Virtual Masterclass

Posted: 16 Apr 2021 - 13:55


UCAS Media / Unibuddy Virtual Masterclass - 14 May 2021


UCAS Media - lightbulbs on blackboard


About the event

Our Virtual Masterclass is a free half-day event designed to inform and inspire up-and-coming higher education marketing and student recruitment professionals. Run in partnership with Unibuddy, it will be invaluable for anyone new to a marketing / student recruitment role or new to such a position in the HE sector and looking to build their knowledge and skills.

The Masterclass will take place online on Friday 14 May - 9.30am to 1.50pm, including a break to enjoy a free lunch* on us!


What to expect

Participants will explore the student applicant journey, discover the latest cycle data trends, find out about the motivations of student ambassadors and look ahead to 2022 entry. As well as hearing from UCAS and Unibuddy experts, they'll gain insights from HELOA, current students and university staff

In addition to the main sessions, there'll be some fun competitions with prizes to enjoy and the chance to connect with other new HE marketing staff from across the UK.


How to take part

If you'd like to attend, please register in advance on Unibuddy's website:

Register to attend

You'll then be sent joining instructions ahead of the event and can join online from 9am on Friday 14 May, ahead of the first session at 9.30am.


Full agenda

Friday 14 May 2021
UCAS Media / Unibuddy Virtual Masterclass

09:00 – 09:30

Unibuddy Demo & Virtual Coffee

09:30 – 09:40

Welcome & Introductions

  • Emma Froud – Head of Business Development, Unibuddy
  • Clare Marchant – Chief Executive, UCAS

09:40 – 10:25

The Student Journey – moments that matter

  • Courteney Sheppard – Senior Customer Success Manager, UCAS
  • Emma Froud  Head of Business Development, Unibuddy

10:25 – 11:10

UCAS Media Data Insights – 5 cycle trends you need to know about

  • Megan Field – Senior Insight Consultant, UCAS Media
  • Edward McClaran  Senior Insight Consultant, UCAS Media

11:10 – 11:25


11:25 – 12.10

Student Ambassadors what they are really thinking?


  • Georgia Horsley  Customer Success Executive, Unibuddy

Student Ambassador Panel

12:10 – 13:00

Lunch & Quiz

13:00 – 13:45

Plans for 2022 the new normal


  • Laura Youens – Customer Success Manager, Unibuddy


  • Rebecca Hopwood – Head of Sales, UCAS
  • Jack Clare – Vice-Chair (Partnerships), HELOA
  • Dan Flatt – UK Student Recruitment Manager, University of Leicester

13:45 – 13:50

Prize Draw & Close

Register to attend


*Terms & conditions apply - see event registration page for details.


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