The Student Lifestyle Report 2021 OUT NOW

Posted: 2 Mar 2021 - 14:40
Student Lifestyle Report
The last twelve months have proved to be a unique period for all of us – students were particularly affected with cancelled exams, reassessed grades, and for many, the introduction of furlough. Constantly navigating the changes and adapting to the new normal, but how much has changed?

The last twelve months have proved to be a unique period for all of us – students were particularly affected with cancelled exams, reassessed grades, and for many, the introduction of furlough. Constantly navigating the changes and adapting to the new normal, but how much has changed? Despite the chaos of COVID-19, the spending power of students has remained resilient, according to the Student Lifestyle Report 2021

In our tenth annual Student Lifestyle Report, we asked 12,000 first-year students 100 questions about their views on everything from expenditure, through to brand loyalty, buying tech as well as entertainment and influencers.

We delve into the student journey – preparing for university, celebrating their results, and not forgetting the all-important freshers’ week – and importantly, when and where they are spending their money at these key stages.

All this data will give you the insight you need to strengthen your marketing campaigns to this audience – and we are best placed to help you reach them. 

The Student Lifestyle Report 2021 covers: 

SUMMARY: now available
A taste of things to come. We take a brief look at the movers and shakers: what’s changed since last year, what hasn’t, and what we think might evolve to shape the student trends of 2021. 

BRAND AND SPEND: now available
In a year of quiet high streets and busy newsrooms, the commercial landscape has been changing quicker than you can say brand loyalty. We dive into what’s changed in student behaviour, and how you need to respond.

TECH: register to receive from 11 Mar
Students are extraordinarily tech-savvy, but in 2020 their gadgets took on new roles: remote learning, social contact, and escapism. From podcasts to pro-gaming, we take a look at what’s changed.

SOCIAL MEDIA: register to receive from 25 Mar
Social media is all things to all people, if you’re a student. It’s entertainment, news, communication, even employment. But there were some big changes in 2020, which you need to be aware of.

ENTERTAINMENT: register to receive from 8 Apr
Netflix stock is up 70%, Spotify 134%, and let’s not talk about Zoom quadrupling in value. We’ve all had to work harder to keep ourselves entertained, but with the flip-flop of restrictions, how have students coped?

FOOD AND TRAVEL: register to receive from 22 Apr
It’s been more of a home cooking and staycations kind of year, but what have these forced behavioural changes done to the outlook for two huge student sectors in 2021 and beyond?
 

Register now to receive our tenth annual lifestyle report, and the most unique one yet: your guide to understanding the motivations and mindsets of UK students in 2021. 
 

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