The power of insight

Posted: 4 Nov 2019 - 15:30
Accommodation
As one cycle ends and another begins, I am sure you are busy reviewing all of your analytics from the last cycle to help you plan your marketing for the year ahead – but do you know what insight UCAS can provide?

Student Decision Report – Our yearly Track survey reaches every applicant at the point they make their decision about which provider to put as their firm or insurance choice. We also gain insight into why they chose to decline other institutions that they received an offer from, so that we can track these patterns and trends. The report details why they made their decisions, and how accommodation influenced this across factors such as cost, quality, and proximity to campus. We can provide this for a particular institution, demographic (such as international), subject, or region. 

EXACT Service – Did you struggle to fill a particular property this year, and want to know more about the applicant journey and contributing factors? You can choose from a wide range of data variables, such as how many applicants you received versus how many were placed, where students were coming from and did they need accommodation, offer making, and more.

To find out more about our data services, please contact mediainsightteam@ucas.ac.uk.

Social media success stories

We introduced enhanced digital media channels to our product portfolio in summer 2018, and I am thrilled to say that we have seen astonishing results from social, search, and general pay per click campaigns that we have run.

Firstly, we have a strong USP, and that is matching learner data with key digital channels including Facebook, Instagram, Snapchat, and Google Ads (Google Display Network, Google search, Gmail, and YouTube), as well as fast growing channels like Bing and Amazon. But what does this really mean? It’s actually quite simple – we are connecting you to specific, opted-in applicants that match your criteria (such as university and offer status), as opposed to creating more speculative audiences based on platform lookalike data, or broader demographic targeting criteria (such as age range or basic location). It also works incredibly well alongside email, which is already a highly responsive channel for us. By adding to the wider mix of advertising channels available, we offer greater scope to build your brand and your offering with our key audience segments, where they are interacting most often. 

Here is an example of how you can serve different adverts based on interactions with your campaign, through a simple social retargeting delivery plan:

/files/re-targeting-delivery-plan">Re-targeting delivery plan

Re-targeting delivery plan
Campaign success story from Host Students

Using a combination of digital channels is a really good way to engage your whole audience through their individual communication preferences. Here is a case study from Host Students, which shows how UCAS Media helped them to achieve their campaign objectives through a combination of email, social media, and Track tagging.

View Host case study

To find out more about how a multi-channel approach can work for your brand, please contact your Account Manager.

Join our sector focus group

This year, we really want to put our customers at the heart of what we do. We are looking to create a focus group with marketing professionals across the sector, to meet at UCAS HQ in Cheltenham every six months, to gather valuable feedback. 

This will be an excellent forum for you to share your views on our processes, channels, and future strategies. Places will be limited, so if you are interested in taking part, please contact c.cowdrey@ucas.ac.uk.
 

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