News and information
Student recruitment and marketing news for universities, colleges, brands and employers.
The verified student market
27 Jul 2017
At UCAS Media, we talk a lot about reaching the verified student market. By this, we mean those who are currently in full-time education (at sixth form, college, or uni) and those who’ve opted to...
The call of content
27 Jul 2017
Using content to build strong connections with the student audience and co-create a brand experience.
What freshers buy for university
26 Jul 2017
How the ‘emotional journey’ to university influences the spending habits of young people.
What is retargeting?
25 Jul 2017
Retargeting is a marketing technique that puts your brand campaign in front of the right audience, at the right time, in the right context, and at the right price.
How students choose accommodation
24 Jul 2017
By the middle of October, one month after A-level results day, 505k students had been placed on a degree course in the UK. But at the end of July, over 100k had already received a confirmed place –...
Creating brand loyalty in students
21 Jul 2017
Engaging with young people before A level results day can pave the way to a lasting relationship.