News and information
Student recruitment and marketing news for universities, colleges, brands and employers.
Uniquely targeted recruitment
05 Jul 2018
We know students value advertising, and that it helps their decision-making. But personalisation and relevancy are king – if you can’t get the right message to the right person, you immediately lose...
Shifting sands – how are students using social media?
20 Jun 2018
In the UCAS Media student lifestyle report this year, we surveyed more than 11,000 students on their habits, preferences, and attitudes toward social media.
Reaching students in 2018 – a how-to guide
07 Jun 2018
This year’s freshers are the first students to have been born in the 21st century. A new generation in a fast-changing market. Understanding what makes them tick can mean the difference between long-...
Spot the difference? Insight-driven design improves customer experience on ucas.com.
04 Jun 2018
With over nine million monthly page views, ucas.com is at the heart of applying to university and college for hundreds and thousands of students each year.
New UCAS Media student lifestyle report published
14 May 2018
Our lifestyle report offers a detailed insight into the way that students are thinking. With over 11,000 responses, the UCAS Media Lifestyle Report is the most comprehensive report available,...
Don’t miss the Annual Admissions Conference
09 Mar 2018
Join us at our Annual Admissions Conference in Newport this March as we give provider marketers the chance to discuss and explore how developments and changes in the higher education and student...
Is there a shrinking demand for apprenticeships in 2018? Absolutely not.
06 Mar 2018
Behind a string of recent ‘bad news’ stories about apprenticeships, there are some clear silver linings.
UCAS refreshes its strategy
06 Mar 2018
UCAS has updated its strategy, after gathering the views of 450 employees, and more than 1,000 students, schools, colleges, universities, and higher education sector bodies.
What university recruiters need to know about social media
26 Feb 2018
Today’s students are growing up in an ‘always-on’ world. Generation Z, born from 1995 onwards, has never known life without mobile devices. They learn, socialise and shop online, and spend much of...
Take part in our Christmas challenge
13 Dec 2017
Ready for a Christmas challenge? See if you can spot the student elf in under 30 seconds. Hint: she’s wearing a mortarboard.