News and information
Student recruitment and marketing news for universities, colleges, brands and employers.
Does email really work anymore?
26 Oct 2018
Affordable, scalable, and with high penetration rates, email marketing takes advantage of the staggering amount of people in the world who use it as a form of communication.
Sleeping giants awake as universities take a different view
25 Oct 2018
Read our latest blog for Times Higher Education
Application stats – 15 October deadline
24 Oct 2018
A record number of applications have been submitted for the 15 October deadline, which covers most 2019 entry medicine, dentistry, and veterinary science/medicine courses, as well as all courses at...
Our latest insight report – a unique audience
24 Oct 2018
In 2018, more students than ever before applied directly into Clearing.
Windows of opportunity – postgraduate timing and decision-making
18 Oct 2018
Fewer industries are more time sensitive than student recruitment, fewer still than postgraduate. The nuances of degree types, application ages, and university choices make timing a tricky task for...
Face-to-face contact with a new generation
12 Oct 2018
There’s no denying, the digital age has made the world a more connected place. From the instant communication of WhatsApp and Messenger, to the targeted marketing opportunities of email and SMS, to a...
The student experience: open days
08 Oct 2018
In a UCAS survey, 85% of applicants said that visiting an open day helped them decide where to apply. Open days are highly influential when it comes to university decision-making and we recently got...
How students are using technology
04 Oct 2018
From new social media algorithms, to shifting habits in device preferences, rapid changes in tech are both an opportunity and a threat to your marketing campaigns. But for students – possibly the...
Join students on their journey
25 Sep 2018
Every year, students turn to UCAS to explore their higher education options. Starting their application in September, right up to accepting their university place, students are researching decisions...
Postgrad differences that matter – taught vs. research
13 Sep 2018
Understanding the triggers that help inform decisions with this hard-to-reach audience, and acknowledging the differences that matter with the audiences you’re communicating with, can make a real...