News and information
Student recruitment and marketing news for universities, colleges, brands and employers.
The adventure generation: Gap years and holidays
18 Feb 2019
Big numbers of students dedicate big budgets to their pre-university travels. With so much to plan and purchase, the decision-making and guidance for students looking to travel is a complex process....
Seismic shifts: How social media usage has changed
05 Feb 2019
Facebook has been the driving force of social media for more than a decade, but we've seen a big change over the past couple of years. As one of the most responsive demographics, when students decide...
Tech Talks: What influences student purchases?
23 Jan 2019
We asked students what the most important factors were for them, when it comes to their tech.
Life before freshers’ week – student spending habits before university
15 Jan 2019
It all starts much earlier than you think. From celebratory purchases, to researching and stocking up, to those big ticket buys in preparation for September. When, where, and what are students...
Student influence – who has the last say?
03 Jan 2019
As much as you might struggle to extract this confession, young people are influenced by the adults around them – parents, family, teachers, tutors, and advisers. The vast majority of students turn...
The formula for winning student accommodation
02 Jan 2019
What makes up the recipe for accommodation that attracts students? In a saturated renters’ market with a proliferation of options, accommodation providers are increasingly looking towards the added...
Career aspirations
13 Dec 2018
Our student panel share their career aspirations, and what they hope to achieve after their studies.
A shift in application trends, provides real opportunity for proactive universities and colleges
13 Dec 2018
This year, over half a million people from across the UK and the rest of the world were accepted into higher education through UCAS.
Tips to maximise your student marketing
05 Dec 2018
This generation of multi-tasking, digital native students are more marketing savvy than any who came before. Faced with more than 5,000 advertisements every day, they have developed subconscious...
Get creative – tips to maximise your exhibitions
22 Nov 2018
It’s an age-old problem: you’re faced with a 4 x 3 stand space, and a minimal budget to generate maximum impact. You need to prove your return on investment and you know you’ll be in competition for...