News and information
Student recruitment and marketing news for universities, colleges, brands and employers.
Face-to-face contact with a new generation
12 Oct 2018
There’s no denying, the digital age has made the world a more connected place. From the instant communication of WhatsApp and Messenger, to the targeted marketing opportunities of email and SMS, to a...
The student experience: open days
08 Oct 2018
In a UCAS survey, 85% of applicants said that visiting an open day helped them decide where to apply. Open days are highly influential when it comes to university decision-making and we recently got...
How students are using technology
04 Oct 2018
From new social media algorithms, to shifting habits in device preferences, rapid changes in tech are both an opportunity and a threat to your marketing campaigns. But for students – possibly the...
Join students on their journey
25 Sep 2018
Every year, students turn to UCAS to explore their higher education options. Starting their application in September, right up to accepting their university place, students are researching decisions...
Postgrad differences that matter – taught vs. research
13 Sep 2018
Understanding the triggers that help inform decisions with this hard-to-reach audience, and acknowledging the differences that matter with the audiences you’re communicating with, can make a real...
The student experience: results day
14 Aug 2018
A level results day has passed, and students all over the country have discovered how they did in their exams. We asked students from the UK and around the world to tell us about their results day...
What attracts undergraduates to postgraduate study?
20 Jul 2018
Heart vs head - Never has there been a truer phrase than when it comes to defining the key drivers behind a student’s decision to move onto postgraduate study.
It's been a game-changing year
13 Jul 2018
The first in our new series of insight reports focuses on understanding how young people transitioning to uni connect with the products and services they need and want.
Freshers’ week – 135% increase in spend for hundreds of thousands of students
09 Jul 2018
Freshers’ week [noun] – synonymous with new friends, freedom, and according to our latest research a first week spending spree. What can you do to connect with students in this crucially transitional...