News and information
Student recruitment and marketing news for universities, colleges, brands and employers.
What attracts undergraduates to postgraduate study?
20 Jul 2018
Heart vs head - Never has there been a truer phrase than when it comes to defining the key drivers behind a student’s decision to move onto postgraduate study.
It's been a game-changing year
13 Jul 2018
The first in our new series of insight reports focuses on understanding how young people transitioning to uni connect with the products and services they need and want.
Freshers’ week – 135% increase in spend for hundreds of thousands of students
09 Jul 2018
Freshers’ week [noun] – synonymous with new friends, freedom, and according to our latest research a first week spending spree. What can you do to connect with students in this crucially transitional...
Using your TEF rating to your advantage
05 Jul 2018
The Teaching Excellence and Student Outcomes Framework (TEF), developed by the Department for Education in England, is intended to provide information about teaching quality and the learning...
Uniquely targeted recruitment
05 Jul 2018
We know students value advertising, and that it helps their decision-making. But personalisation and relevancy are king – if you can’t get the right message to the right person, you immediately lose...
Shifting sands – how are students using social media?
20 Jun 2018
In the UCAS Media student lifestyle report this year, we surveyed more than 11,000 students on their habits, preferences, and attitudes toward social media.
Reaching students in 2018 – a how-to guide
07 Jun 2018
This year’s freshers are the first students to have been born in the 21st century. A new generation in a fast-changing market. Understanding what makes them tick can mean the difference between long-...
Spot the difference? Insight-driven design improves customer experience on ucas.com.
04 Jun 2018
With over nine million monthly page views, ucas.com is at the heart of applying to university and college for hundreds and thousands of students each year.
New UCAS Media student lifestyle report published
14 May 2018
Our lifestyle report offers a detailed insight into the way that students are thinking. With over 11,000 responses, the UCAS Media Lifestyle Report is the most comprehensive report available,...
Don’t miss the Annual Admissions Conference
09 Mar 2018
Join us at our Annual Admissions Conference in Newport this March as we give provider marketers the chance to discuss and explore how developments and changes in the higher education and student...