Marketing for higher education providers

Connect with the verified student audience

Whether you need longer-term undergraduate acquisition, a short-term burst of activity to recruit for a specific course, or to identify current students considering postgraduate study, UCAS Media has the full attention of a large, engaged group of people actively researching their next steps.

From simple email campaigns, direct mail, and display advertising, to the complete packages below, our unique data underpins a number of strategic planning, operational and marketing recruitment services. If you’d like us to keep you updated with sector and student behavioural insight, trends and products and services that could help your business, let us know

Work smarter

Student acquisition


Bespoke, informed consultation built on precision-targeted, high-performing acquisition and recruitment activity – our packages ensure your brand gets the exposure it needs for results.

  • Find out more about aligning your brand message with our student email journey for maximum impact and relevancy.
  • Find out more about building awareness of your courses at subject level with our unique, insight-driven subject spotlight.
  • Find out more about how aligning your brand with search results on our course search tool can directly improve your recruitment.
  • Find out more about reaching prospective students for your postgraduate courses before your competition.
  • Find out more about open day engagement and ensure your open day stays front of mind.
  • Find out more about early course conversion and how you can convert 2018 applicants now!

Brand engagement

High impact, brand-building solutions built around students’ needs. Delivering value for both you and your audience.

  • Find out more about increasing engagement with your message through targeted student channels.

  • Find out more about building your brand message with student influencers throughout the academic year.

Strategic insight

Instant, data-driven insight that supports informed decision-making, so you can maximise the success of your marketing.

  • Our Untapped geographies report can help you to understand your current market reach, and explore areas of opportunity.
  • Find out more about our Tracker service. Bringing together self-serve insight and high value, on-site consultation to drive change in your recruitment planning.
  • Find out more about how our EXACT service can give you a strategic, data-driven direction for your recruitment.
  • Find out more about how our Student Decisions Report can help you to optimise your recruitment strategy
  • Find out more about how our conversion analysis report can help you increase your brand impact on a shrinking applicant market.
  • Find out more about our schools data pack – giving you unique insight into where your outreach programme could focus for more impact.

Understanding their journey

Whatever the outcome you require, you need to ensure you align your message with the students’ journey. You’ll get more impact and better returns. Our team of experts are on hand to advise you exactly what will work for your brand and message.

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Your journey with us

Our team are committed to delivering results - whether through the insight we use to inform your campaign, the channels we optimise, the creative consultation we offer or the end-to-end service we provide you. 

Find out more