Student Decisions Report

Want to know why an applicant chose your competitor?

Understanding exactly why an applicant chooses a competitor is gold dust for any marketing professional.

To attract students in today’s demanding market, knowing what they want from a provider – and what they think of you – is priceless.

We can provide you with that information. Around 100,000 applicants responded to our survey each year, straight after they had hit accept or reject on their offers. That means we capture their thoughts and feelings at the exact moment they made their decision.

You’ll receive personalised reports showing why applicants chose you as their firm choice, or why they accepted an offer from another provider. We ask the same questions each year through our Track survey so that changes in perception over time can be measured and tracked.


  • what applicants think about you, in their own words 
  • what influenced them to choose you, or go elsewhere 
  • how they rate your courses, social life and uni experience (and more)

Prices are based on the volume of responses received. All providers with over 500 survey responses will receive the five core reports. For some, there will also be the option to receive reports at subject group level and for specific named competitors, depending on your individual response rate.

Want to know more?

Complete our web form below or email [email protected] and one of our experts will be in touch.

I want to know more


What do you get?

For more information and a breakdown of pricing, please download our free product sheet below.

Download our product sheet

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