Student decisions report


Understanding exactly why an applicant chooses a competitor is gold dust for any marketing professional. To attract students in today’s demanding market, knowing what they want from a provider – and what they think of you – is priceless.

UCAS Media is in the unique position to provide you with that information. Over 105,000 applicants responded to our survey this year, straight after they had hit accept or reject on their offers. That means our data captures their thoughts and feelings at the exact moment they made their decision.


Use our unique insight to optimise your recruitment by listening to the applicants’ voice.

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