Making 2021 the biggest yet

Connect with over 210,000 potential students

The changes to applicant behaviour and channels of engagement has been significant since March. With over 44,500 applicants reaching out for advice on social media (a 127% increase from last year), over 1.5 million watching our live shows, and over 210,000 potential students already signed up for information about higher education, there is more opportunity than ever before.

Just like our engagement, students’ appetite for higher education in 2021 remains high, with 73% telling us they’re still motivated to research their options and 72% saying their plans haven’t changed. Start building your audience now through our new range of online opportunities to create meaningful relationships with a captive audience.

We can help you reach them through targeted single or multi-channel campaigns, in a way that the audience wants to engage. We know our students, so we can work with you to identify the best audience and channels for success. 
 

Get connected with...

Virtual exhibitions

Interact with thousands of students focused on specific subjects

Our new virtual exhibitions are your opportunity to engage with prospective students as they start their journey to university. Each event is dedicated to a specific subject area enabling you to have meaningful conversations early in the application process.

At each event, you will get a virtual stand, the opportunity to run a seminar, and most importantly your qualified leads. 
 

Find out more
 

Live online sessions

Your campaign message, alongside trusted industry voices

UCAS Hub lives and live panel opportunities on the UCAS Facebook page gain audiences of up to 100,000. Both are a cost-effective way to build brand awareness with students, parents, advisers and more. Each one provides potential students with the opportunity to ask questions of industry experts, giving them insight and guidance on key topics like personal statements, interviews, and advice on applying to different subject areas. As a sponsor you’ll get a mention in targeted invitations, the option to choose your panel, as well as support and guidance from the UCAS team. 
 

Targeted emails

Your creative, sent directly to the audience you want to reach

70% of students like to be contacted through email making it an effective way of engaging with potential students. We’ll work with you to refine the audience, with our granular-level audience segmentation ability, and align your campaign message to the student needs, and our brand, to drive reach and impact. 
 

Paid media

Data-led promotion through search and social

Reach an extended target audience across social and Google products. Using our database of potential students and website data, we build an audience that precisely meets your needs. To make that journey easier, we have a range of filters that can be combined and refined to ensure you have the most accurate audience. Using the paid media channels means you can choose the best platform, but also the best ad types to generate the best results.
 

Direct mail

Stand-out to both students and parents

92% of 16 – 24 year-olds open direct mail. Using our quality data, direct mail sent through us achieves great results. Creative freedom to ensure your message stands out, and reaches parents and guardians too, means you get double the audience, and unique to DM, a message retention period of almost three weeks.
 

Get in touch

Ready to talk campaign ideas? Your UCAS Media Account Manager is happy to talk you through these opportunities, or work with you to build a bespoke campaign.