Influencers – particularly parents and teachers – are an important part of a student’s post-18 decision-making process. At UCAS, our channels to this important audience group are trusted, and achieve great results.
For education providers, wanting to increase attendance at open days or attract applications for specific courses or programmes, accessing this hard-to-reach audience can bring real value to the performance of a recruitment campaign.
Add to that the strength of multi-channel engagement, focus it initially around the period when influencers are most engaged with their students’ decision-making, and make sure the message is continued to build the story further.
