Gen Z - Retail insight

What are the retail habits of Gen Z?

In part two of our insight reports, discover the typical behaviour of this group and how this can be influenced.

We'll give the game away early – Gen Z love to shop. Our research indicates that this group of tech savvy individuals are not shy about spending. 

At UCAS Media we’ve conducted research into typical Gen Z students and what’s important to them when making decisions – all wrapped up into a compact retail insight report.

Written from the perspective of Joshua, a typical Generation Z student. His journey covers his fashion and lifestyle spending habits and how they are influenced.

This look into Gen Z-ers is brought to life with lots useful facts and stats. It may also provide a useful basis to pinpoint what channels work best to communicate with this switched on group, and ideas about how you can improve your marketing campaigns.

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