"UCAS have carried banners advertising the British Heart Foundation's Wear Red Day for one month now. Since going up, the adverts have been responsible for over 10% of all our fundraising kit orders, totalling over 100 orders. This means that not only are people clicking through from the ads, but they are then taking a commited action to become BHF fundraisers. Of the people who order a kit and put on an event, they raise well over £100 each so this advertising is a worthwhile activity for our organisation."
Ellen Midwood
National Campaigns Manager,
British Heart Foundation