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UCAS Media Newsletter
January 2011
Dear Colleagues,
Welcome to the January edition of the Media newsletter. Firstly, we'd like to take this opportunity to wish you a Happy New Year. With the 15 January application deadline now passed, 2011 will undoubtedly bring changes and challenges in the education sector; however we are positive for the year ahead.
There are certainly many changes happening within UCAS at the moment. One of these is that the UCAS Media green is going and the Commercial department will sit within the UCAS operational red branding. However UCAS Media Ltd will continue to exist on paper as our trading company. So the next newsletter will have a very different look. As mentioned in the last edition, there have been some big changes to the education team and we are delighted to announce that:
UCAS Media Education Team is now the UCAS Education Sales Team
To support your marketing function in the coming year we have made some exciting changes to the education team. In 2010 we reviewed the service that we offer, in consultation with a group of HEI's and media buying agencies, and as a result, we have increased the size of our team and now have dedicated account managers. This will mean that your university or college will have one, single point of contact able to deal with all marketing queries.
Improved service
This more personalised service, split by region, means that by having a dedicated member of the team that understands the business needs of your HEI, we offer:
- efficiency - faster turnaround on your queries.
- market insight - we have a wealth of information that we can use to help you with your marketing, from benchmarking information to up-to-the-minute statistics relevant to your course.
- marketing support - your account manager can offer advice on which UCAS products best fit your marketing plan and budget.
- knowledge - an account manager who is knowledgeable about your institution and those in your geographical area.
Your new team contacts...
South East and Greater London region will be looked after by Chris Harris and he can be contacted on 01242 544746 or c.harris@ucas.ac.uk
North West, North East, Yorkshire and Humberside regions will be looked after by Sarah Underwood and she can be contacted on 01242 223770 or s.underwood@ucas.ac.uk
Scotland, Northern Ireland and Wales will be looked after by Lauren Hutton Lauren is contactable on 01242 545463 or l.hutton@ucas.ac.uk
The Midlands, Eastern and South West is looked after by Caryn Wright on 01242 544938 or c.wright@ucas.ac.uk
The team is also joined by Laura Mammatt working as account executive and supporting all regions. She can be reached on 01242 544871 or l.mammatt@ucas.ac.uk
The team will continue to be headed up by Debbie Scott who has a wealth of experience in education marketing and has been with UCAS for nine years.
The account managers will be in touch on an individual basis shortly; however, if you have any queries please do not hesitate to call, or email your account manager.
Further changes afoot!
In February we will be joined by Adam Mitchell heading up an Agency Sales Team with Agency Rep Matt Criddle. Adam Mitchell (currently Head of Recruitment at News International) will be joining us to help finesse our agency offering and ensure that you and your teams have a strong service from us. They will be in touch in due course with further details.
The Education Team can also be reached on 01242 544881 or ucasmedia@ucas.ac.uk
We look forward to working with you this year.
Date set for the UCAS Annual Admissions Conference
A date for your diary - the UCAS Admissions Conference will be held on 19-20 April at the Hilton Birmingham Metropole. More information will follow soon.
The Guardian Future of Higher Education event
The Guardian's annual summit for higher education leaders returns for the fifth year, at a time of significant change for the sector. Visit the Guardian website for full details.