Sign up to our newsletter
- Contact us |
- FAQs |
- Site Map
-
UCAS Media Newsletter
September 2010
Dear Colleagues,
Welcome to the September edition of the UCAS Media Education Newsletter.
Application Tracker and Decision Tracker 2011 will go live on 29 September 2010
Great news this year as level 1 of Application Tracker is free to all UCAS member intuitions. As a result of this change we have also decided to reduce the price of Application Tracker by £500 at both levels 2 and 3.
This year Decision Tracker will also be launched in September, meaning you get an extra 3 monthsworth of data for no extra cost. This product runs alongside Application Tracker and is the ultimate tool for in-depth analysis of progress and conversions. It enables you to compare your current performance to previous application cycles, your competitors' and your own benchmarks, all essential parts of performance analysis and planning. In line with the launch date change we have decided to give a further 5% discount to any institution that buys Application Tracker and Decision Tracker at the same time.
If you are interested in subscribing to either Application Tracker or Decision Tracker or both please contact Chris Harris at c.harris@ucas.ac.uk.
Discover why international applicants accept or decline your offer
Earlier this year UCAS and i-graduate teamed up to develop and administer the International Decliners Study 2010, which has so far gathered responses from over 8,000 EU and non-EU international applicants regarding their views and perceptions at the decision making stage of the application process. International applicants indicate what factors made them accept or decline a particular course or university, and which other institutions they applied to - making it an extremely useful benchmarking tool.
Reporting is available for individual institutions, providing you with a relevant and accurate assessment of your positioning in different markets. Each UK institutions' report package will include the following key information.
- Understanding what influenced your students when deciding where to study - why did they choose to accept or decline your offer?
- Which other countries and universities (UK and international) did your students consider, and where did your decliners go?
- Open comments about why international students accepted and declined your offer.
- A complete breakdown of sources of information international students use during their decision-making process and which sources influenced their decision.
- The reasons international students chose the UK as a study destination.
If you are interested in benchmarking your international decliners against your competitors and understanding the key drivers of international student decision making then please contact Naomi Kenny at Naomi.Kenny@i-graduate.org or Chris Harris at c.harris@ucas.ac.uk
UCAS Publications 2012 Entry
As you will be aware each year UCAS produces a large range of free and priced publications, covering all aspects of entry into higher education.
We offer advice about careers, which courses are available and where, entry requirements, completing the UCAS application, student life, finance, information for parents etc.
These publications are seen by students, parents,and teachers as authoritative and definitive and are a major source of research prior to applying to study at higher education.
The first publication in the cycle is our Open Days publication. This annual guide lists all HEI Open Days throughout the calendar year (2011) along with information on UCAS Events and taster courses. You are able to place a full colour advert alongside your listing within this publicaiton.
Please click here to see our complete list for 2012 entry, if you would like to see any samples or receive any further information please contact Caryn Wright. e: c.wright@ucas.ac.uk or telephone 01242 544938.
Campus mApp - a cutting-edge iPhone Application for the education sector
Antenna Audio, the world's leading provider of audio and multimedia tours for the cultural sector, introduces an innovative new iPhone app for university and college students. Campus mApp combines interactive mapping technology with listings, audio and video clips together with photo galleries, providing prospective or current students a comprehensive in-pocket directory of information about campus and student life.
Following the recent explosion of smartphone applications, colleges and universities are quickly recognising that having their own compelling, customised App is the hottest new technology trend in higher education marketing and is as essential to their communication strategies as having a website was in the 1990s. Campus mApp offers a complete overview of your university or college, giving the user access to practical information about everything from buildings, academic departments and student services to where to find the best coffee or details about the coolest party! A dynamic interactive map provides real time GPS-driven user positioning, helping students to find their way around campus and can deliver location-based content about points of interest.
For more information, ask to speak to a member of our sales team on 020 3365 8600 or email uk@antennaaudio.com
itunes.apple.com/gb/app/university-birmingham-campus/id375612571?mt=8UCAS Conference: Social media marketing
Hotel Russell, London Monday 18 October 2010
This one-day interactive conference aims to give you the expert advice and tools needed to market higher and further education institutions using social media.
The event will give a general introduction to social media as well as the specifics of online communities such as Twitter and Facebook. It will also tackle the burning issues such as online safety and privacy, and useful information on statistics and conversion rates.
For more information or to register, please visit the website www.ucasevents.com/socialmedia.
Come and see us at the Effective Marketing in HE Conference
76 Portland Place, London Wednesday 13th October 2010
UCAS Media will be manning our stand at the NSA Effective Marketing in HE Conference.
UCAS is sponsoring the event and we will be on hand to talk about how we can help you reach students with your marketing messages.
If you are attending, please feel free to stop for a chat.