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UCAS Media Newsletter
May 2010
Dear Colleagues,
Welcome to the May edition of the Media Newsletter. In this edition you will find information on opportunities for reaching secondary PGCE applicants, part-time admissions, yougo advertising and Data Insight products. This month we have opened bookings for Clearing unplaced email campaigns, if you would like a retrospective count please get in touch.
Opportunities to market to PGCE applicants
UCAS Media offers a number of opportunities designed to assist you in marketing to and recruiting people who have applied for or are considering a teacher training course. Whether you want to target every GTTR applicant in the UK or target by subject or postcode, UCAS Media can help you to connect with the right audiences.
The following products and services can be tailored specifically to match your requirements:
-web advertising on the GTTR website
-print advertising in the GTTR map and guide
-opportunity to email unplaced GTTR applicants
-Application and Decision Tracker data products.
All of the above help to ensure your message is heard through the right channels and at the right times. For more information please email UCAS Media. or call us on 01242 544881.
yougofurther advertising
In April we saw yougo celebrating its 3rd birthday with over 494 ,000 registered users, yougo attracts both applicants and pre-applicants. It enables HEIs such as yours to interact with students using a medium they are comfortable using. Having a profile page on our yougofurther website enables prospective students to make friends with you and leave questions on your wall. It also gives you the opportuntiy to inform students about upcoming events such as open days, new courses etc.
Throughout the month of May we are offering run of site advertising on the yougofurther website for the discounted rate of £10/1000 page impressions. These bookings can be made for future months but would need to be booked in May with a valid purchase order. Please contact the UCAS Media Education Team on 01242 544881 for further details.
UCAS Data Insight - Market Scan
Which courses are in demand? Which courses are in decline? Use Market Scan to inform your course provision and marketing strategies for the upcoming cycle. Our report gives you undergraduate applications and acceptance information for selected course titles that can be compared as far back as 2002 across the market.
The beauty of Market Scan is that it is a fully adaptable. You can specify courses by keyword, filter applications and acceptances by domicile and specify institution groupings to compare against mission groups or competitors. The new features allow you to identify the subject lines and institution regions that courses fall into and specific acceptance routes, and to compare course entry requirements and offers. If you would like to see what the report looks like, a sample Market Scan can be found here.
To find out more about Market Scan and how it can help you, contact the Data Insight team. or phone 01242 223748.
UCAS Data Insight - Conversion Plus Product
Which of your courses have a good conversion rate?Which are struggling?
Improve your recruitment strategies and build on success from year to year with our Conversion Plus product. Conversion Plus gives you the final pre-confirmation decision states of all your applicants and allows you to analyse the application, offer, reply and acceptance rates for your HEI.
You can choose from a range of different Conversion Plus reports. Specifically, the Conversion Profile report allows you to drill down to course level and includes demographics, Tariff scores, sector and competitor group comparisons, plus the other HEIs your applicants applied to. This gives you all the detailed information you need to improve your recruitment strategies and develop success from year to year. If you would like to see what the reports look like, sample Conversion Plus reports can be found here.
To find out more about Conversion Plus and how it can help you, please contact the Data Insight team. or phone 01242 223748.
Clearing bookings open!
We are now accepting bookings for web advertising, schools mailing, and unplaced email campaigns in Clearing. Please contact UCAS Media or 01242 544881 for further details or to get a retrospective count.