Who do You Want to Talk to?

It’s tempting to view students as a single group – young people somewhere between the ages of 16 and 24 in full-time education. And if you regard them as similar, it’s equally tempting to think you must be able to reach them all in the same way.

At UCAS Media, we distinguish between students who are still at school or college and considering applying for higher education, those actually in the process of applying, and those at university or college. We also distinguish between mature students and those living overseas. And we can further segment them in numerous other ways: by chosen subject, geographical region of home or study, university choice, age or gender. We also understand that there are key times throughout the year to communicate with each group.

And because we don’t see students as a single group, we don’t rely on a single means of reaching them. UCAS Media offers you a wide range of channels to connect with all the elements of the student market. We make sure your message gets in front of exactly who you want it to, at just the right time.

It’s not only students we can help you reach. Parents, teachers, careers advisers and education professionals may be a more important target group for you. Sometimes it’s just as important to get your message in front of the people who influence young people at important periods in their lives as it is the young people themselves.

Because we’re talking to young people about one of the most important decisions of their lives, we have to make sure we get their attention. We’ve learnt how to connect with students and how to get them to listen. And because they trust our communications, they read them.

Place your message in something you can be confident will be read. Place it in a UCAS communication.