Want to send brand messages direct to next year’s students?
Contact over 100,000 year 12-13 students who signed up for the UCAS Card. We call these students pre-applicants and we can help you use the PAD (pre-applicant database) to reach the exact range of students you're interested in.
Nearly 70% of these pre-applicants go on to apply for uni or college. Our research shows they’re considering their higher education options earlier and earlier, so showing them your brand at this early stage could inspire brand loyalty throughout their higher education experience.
We’ll provide you with email or direct mail campaigns based on your requirements. Emails are quick and direct with immediate results, and direct mailings are novel to this age group, with the added benefit of potentially reaching parents as well.
The best bit is students opt-in themselves to receive third party communications, and according to our email stats they’ll be twice as likely to engage with messaging we send. Then for segmentation, pre-applicant campaigns can be filtered by a range of demographics including location, subject and age, so you'll be able to target your ideal student audience.
1 – Over 100,000 pre-applicant students in year 12/13 or equivalent sign up for the UCAS Card
2 – Email all students in the UCAS Card scheme at key times in their pre-applicant journey
3 – Flexible timing and segmentation by age, gender, domicile, course and more
4 – Sender score certified emails with 27% opens and 4% click throughs
5 – Stats available including open and click through rates