We have a section on ucas.com for parents of applicants to higher education, plus over 15,000 of them sign up to receive higher education information from UCAS.
This is a very influential audience – many parents are heavily involved in their son or daughter's application journey. Many of these parents actively search for unis, colleges, career options, resources, products and services to help their son or daughter prepare for higher education, succeed in their studies and move into a great career.
For marketing campaigns covering multiple channels and audiences to achieve the best effects, parents are great to approach because they can be very influential and often integral to the application process.
- Messages in monthly parents newsletters to over 15,000 parents, with extremely high open and click through rates
- Online advertising across UCAS websites, including the parents section of ucas.com.
- Ad space in UCAS publications parents buy to help their son or daughter move towards higher education
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