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Reach the right audience

The most effective marketing campaigns are those delivered to the right audiences. Because we communicate with students and their influencers all year round, we can help you target your ideal audience with a range of products and services. And because we know them so well we understand when the best times are to make contact.

Not only can you focus your campaigns on the audience areas below, you can target by options including what and where students are studying or intend to study, how old they are and where they’re from.

You can segment the audience for any of the products available in your service area, so get in touch with us to discuss your requirements.

Students

Pre-applicants (16-17)
Applicants (16-20)
Unplaced applicants (16-20)
Students (18-24)
Graduates (21+)
Mature students (21+)
International students
These are Year 12-13 students at school or college. Over 250,000 of these 16-17 year olds come to our events each year, and over 100,000 sign up to the UCAS Card scheme looking for advice and discounts.
Over 700,000 students apply through UCAS every year. This is an audience preparing for higher education and keeping an eye out for helpful information.
These are UCAS applicants looking for new places later in the application cycle through Extra or Clearing.
Students studying courses at university or college now. Current students in higher education could be interested in a variety of products or services to help them with living and studying at uni or college.
These are graduates looking to take the next step in employment or education. They might be ready for new opportunities, products or services to help them with career development and the next stage in their lives.
Over 90,000 applicants are above 21 years of age each year. Whether they've delayed studying for a few years or for decades, they may have different concerns, responsibilities or interests you could help them with.
Over 100,000 applicants are from outside the UK every year. They might have different interests and priorities – so there may be specific resources or help you can provide for them.

Their influencers

Teachers
Regular contact with over 3,000 schools and colleges around the UK.
Higher education advisers
Reach over 1,000 careers advisers and higher education staff.
Parents
Contact over 15,000 parents of applicants to higher education.