UCAS Applicant Mailings
An email campaign can be undertaken at any time during the year to suit your requirements.
Full tracking is provided, including unique opens, second views and click through.
Features and benefits:
Email is one of the best ways of reaching the student audience. Bespoke email campaigns
offer the following benefits:
- Direct communication: delivers personalised communication, which
allows for detailed information and is relevant to the recipient, and is therefore
most likely to be noticed.
- Measurable and accountable: as you are eliciting a response, you
can tell exactly how much interest your campaign has generated and how much each
lead has cost to obtain. UCAS Media provides a full tracking service for your email
campaign, including open rates and click-through rates.
- Effective: unique open rates on email campaigns of over 50% are
regularly achieved.
- Flexible: campaigns can be undertaken at any time of the year and
sized to suit your requirements and budget.
- Credible: emails are dispatched with an introductory message from
UCAS Media explaining the provenance of the communication and so enhancing the value
of the proposition.
- Simple: UCAS Media undertakes the email fulfilment on behalf of
all our clients.
A very high proportion of applicants (approximately 80%) opt in to receive email
from UCAS and third parties. And with response rates well above the national average,
email is a channel to be seriously considered.
For further information and to download any of our information sheets please go
to the 'Want to know more?' section. Alternatively,
contact Michael Darch on 01242 545708 or at m.darch@ucas.ac.uk.