The mission of the DMA is to maximise value for members whilst maintaining and enhancing consumers' trust and confidence in direct marketing.
The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development.
For more information about the Direct Marketing Association please visit www.dma.org.uk