UCAS Applicant Mailings
Reach 550,000 Students at a Time
If you want to reach as wide an audience as possible, your organisation should consider
including promotional material within our core mailings to up to 550,000 applicants.
These mailings are an important part of the UCAS admissions process and are undertaken
at four key times. Some are supported with email.
Mature students (over 21 years of age) and international students are also included
in mailings, offering a high level of diversity and coverage.
Clients can use these time-sensitive mailings to capture a very responsive and receptive
audience. With high penetration levels, important content and authoritative tone,
these mailings have been found by clients to be a highly efficient and cost-effective
way of reaching the student market. High-profile companies from the telecommunications,
insurance and banking sectors have found these mailings a useful way of reaching
students at key stages of the application process.
Choose the time, choose the segment
If the timings of our applicant mailings don’t suit your needs, or you want to target
particular segments of the student market, UCAS Media also offers targeted bespoke
mailshots and email campaigns using the UCAS applicant database of those who have
applied to universities and/or colleges.
These highly effective campaigns can be tailored to your specific requirements,
allowing you to locate your best prospects and concentrate your efforts on those
most likely to be interested in your proposition, all at a time that best suits
you.
You can use the entire database or segment it using a range of criteria, including:
- Age: e.g. all students under 21 years old
- Subject: e.g. all engineering students
- Domicile: e.g. all applicants living in London, or all overseas students
- Application: e.g. all gap year students
- Nationality: e.g. all UK citizens
- De-dupe against client’s database
Key features and benefits
- The database is the most accurate and up-to-date database of university applicants
in the UK.
- The only direct way to reach all students applying to higher education in the UK.
- Association with UCAS brand ensures high opening rates for mailings and adds value
and credibility to enclosures.
- Cost-effective, as all core mailing postage costs are included.
- Exclusivity for each market sector within the core mailings ensures that you will
not be competing with other organisations in your market.
For further information and to download any of our information sheets please go
to the 'Want to know more?' section. Alternatively,
to discuss contact opportunities to university/college applicants and to obtain
rates, contact Michael Darch on 01242 545708 or at
m.darch@ucas.ac.uk.