UCAS Applicant Mailings

Reach 550,000 Students at a Time

If you want to reach as wide an audience as possible, your organisation should consider including promotional material within our core mailings to up to 550,000 applicants.

These mailings are an important part of the UCAS admissions process and are undertaken at four key times. Some are supported with email.

Mature students (over 21 years of age) and international students are also included in mailings, offering a high level of diversity and coverage.

Clients can use these time-sensitive mailings to capture a very responsive and receptive audience. With high penetration levels, important content and authoritative tone, these mailings have been found by clients to be a highly efficient and cost-effective way of reaching the student market. High-profile companies from the telecommunications, insurance and banking sectors have found these mailings a useful way of reaching students at key stages of the application process.

Choose the time, choose the segment

If the timings of our applicant mailings don’t suit your needs, or you want to target particular segments of the student market, UCAS Media also offers targeted bespoke mailshots and email campaigns using the UCAS applicant database of those who have applied to universities and/or colleges.

These highly effective campaigns can be tailored to your specific requirements, allowing you to locate your best prospects and concentrate your efforts on those most likely to be interested in your proposition, all at a time that best suits you.

You can use the entire database or segment it using a range of criteria, including:

  • Age: e.g. all students under 21 years old
  • Subject: e.g. all engineering students
  • Domicile: e.g. all applicants living in London, or all overseas students
  • Application: e.g. all gap year students
  • Nationality: e.g. all UK citizens
  • De-dupe against client’s database

Key features and benefits

  • The database is the most accurate and up-to-date database of university applicants in the UK.
  • The only direct way to reach all students applying to higher education in the UK.
  • Association with UCAS brand ensures high opening rates for mailings and adds value and credibility to enclosures.
  • Cost-effective, as all core mailing postage costs are included.
  • Exclusivity for each market sector within the core mailings ensures that you will not be competing with other organisations in your market.

For further information and to download any of our information sheets please go to the 'Want to know more?' section. Alternatively, to discuss contact opportunities to university/college applicants and to obtain rates, contact Michael Darch on 01242 545708 or at m.darch@ucas.ac.uk.