• Advertising and Sponsorship
• Data Insight
• Direct Mail
  • UCAS Applicant Mailings
  • Pre-Applicant Mailings
  • University and College Student Mailings
  • UCAS Monthly Mailings
• Email Marketing
• Event Marketing
• Partner Programmes
• Publications Services
• Clearing

Pre-applicant Mailings

Go direct to 16 and 17 year-olds

UCAS Media can put you directly in touch with 250,000 16- and 17–year-olds before they apply to universities and/or colleges.

Each year, through schools and colleges within the UK, UCAS acquires a database of Year 12 and Year 13 (or equivalent) students, all of whom have opted to receive up-to-date information from higher and further education institutions, educational and commercial organisations.

UCAS Media can provide you with direct access to this database. You can buy a list of names and addresses, receive labels or undertake an email or direct mail campaign. The pre-applicant database can also be segmented in a number of ways:

• Subjects being considered for study at higher or further education
• Postcode/region
• Preferred geographic region for higher education
• MOSAIC lifestyle analysis
• Anticipated year of entry
• Parents’ attendance at higher education

This unique database offers an unrivalled opportunity for organisations to send out highly targeted direct marketing materials to 16 and 17 year-olds at their home address, ahead of them applying to higher or further education.

Higher education institutions, companies, professional bodies and charities are among the organisations that have successfully used this database. Universities and colleges use the data to help with recruitment and admissions, identifying students who are thinking of entering higher education and assisting with meeting widening participation targets; others use it to recruit the high flyers of tomorrow for sponsorship schemes, promote products and services and develop brand awareness.

Key features and benefits

• Unique access
  This data offers the only precise means of reaching Year 12 and 13 students or equivalent (16 and 17 year-olds) at their home address, ahead of them applying to higher or further education.
• Accuracy
  Once a student has applied to higher education, that student is automatiy removed from the pre-applicant database, ensuring that organisations using the database can target their most responsive and ideal audience.
• Credibility
  Because this data is submitted as a prerequisite to the UCAS application process, it possesses a high level of creditability.

Case study: The National Blood Service

For further information and to download any of our information sheets please go to the 'Want to know more?' section. Alternatively, to discuss contact opportunities to pre-applicants and to obtain rates, contact Debbie Scott on 01242 544856 or at d.scott@ucas.ac.uk.

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