Keyword adverts are 'inside' the Course Search facility and are attached to certain keywords. For example you may choose to attach your advert to the keyword 'engineering'. This would mean that every time a user searches for engineering courses, your ad would be displayed on the results page. Please visit the UCAS website for a complete list of keywords. Any of the words in red can be used as a keyword. The fee for keyword advertising is £605 per keyword per month, but discounts are available for larger or longer term bookings. Your advert will have 100% exposure in the slot allocated as it will not be shared with any other adverts. Moreover there is no page impression limit, if the page handles more traffic than expected your advert will still remain live for the full month.